Half of all Europeans shop online, but only one in seven shop cross-border. To put it into a simple question: How come? Europe is more connected, more unified, and more stable than in almost all of history. Why isn’t there a unified, cross-bordering single market in Europe?

Cross-border transportation can be a big obstacle in modern Europe. (CC BY SA 3.0)
Cross-border transportation can be a big obstacle in modern Europe. (CC BY SA 3.0)

Union in a crisis?

A single market exists in Europe, as part of the Schengen Accords during the 1990s. A cross-border market is, however, something completely different. Although many politicians say harsh comments or produce right-wing rhetorics, the European refugee crisis doesn’t contribute to there not being an European cross-border market. This crisis is a purely political and ethical one.

However, the European legislature isn’t innocent: “There are too many sets of rules, and many still date from the pre-Internet era”, said Marlene ten Ham of Ecommerce Europe during an interview. This doesn’t necessarily means that the EU administration is hindering development. Slow governments are a general problem when it comes to e-business. “The e-commerce sector is an incredibly innovative and fast-moving sector.”

How can we solve this problem and get goods cross-border?

Products made in Germany are famous: Haribo, Adidas, Puma, BMW, Bosch, Siemens, and many more brands are globally known.

Germany is the biggest economy in Europe and one of the top three exporting countries in the world with China and the United States. Still, in e-commerce only 14 % of the customers are getting their products from Germany.

Germany is lacking some serious numbers in e-commerce.
Germany is lacking some serious numbers in e-commerce.

Many German online shops, even big ones, are not delivering across borders. Many think it’s too complicated and expensive. This isn’t entirely true, you just need the right logistics partner.

Mailbox Germany opened business because many online shops have amazing products but are not delivering cross-border. We help those businesses get more foreign customers or get more supplies even faster. We also help foreign customers to get products from their favorite German businesses more easily.

Just register your free account with us and get started. You shop it, we ship it.

 

Sources: 1 via Commons Wikimedia

Christian Allner
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Christian Allner

Freelancer at Schrift-Architekt.de
Your guy with a bachelor's degree, a passion for cooking, freelancing social media consultant, organizer of workshops and seminars for social media, Facebook marketing, and so on.

I have a neverending curiosity how things work. I'm involved with Mailbox Germany since 2014. Let us explore this world and its logistics!

Since 2011, I work as Schrift-Architekt, a freelance consultant for social media and for some time now I am an avid German podcaster with #Onlinegeister, radio about internet culture, social media, and PR.
Christian Allner
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